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Americans develop a taste for fish eggs

Chefs find creative applications for caviar and other roe

Bret Thorn, Senior Food Editor

June 11, 2024

10 Slides
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Caviar dresses potato tots at The Ruxton in Baltimore.

Caviar, the salted and preserved sturgeon eggs that were once the playthings of the wealthy, is becoming increasingly popular across the United States, often in more casual settings, and market researchers expect that trend to continue.

Fact.MR reports that caviar sales exceeded $100 million globally in 2022, and Market Data Forecast predicts annual growth of caviar consumption in North America of 8.9% through 2025.

Chefs say caviar and other less expensive fish roe, such as those of trout, flying fish, and salmon, have nice pops of briny and oceanic flavor and great visual appeal. Also, a little goes a long way, which means they can be added as garnish for a reasonable cost and at a price that doesn’t scare away customers.

Local trout roe is featured on the eggs Benedict at Yampa Valley Kitchen in Steamboat Springs, Colo., and salmon eggs garnish the Hamachi tacos at StripSteak in Las Vegas.

Kaluga, a farm-raised caviar variety, is feature on a sandwich at Kyu’s New York City location and on a wagyu beef sushi roll at Sake no Hana, also in New York. It dresses potato tots at The Ruxton in Baltimore and churros at Asador Bastian in Chicago.

Read on to see other roe applications across the country.

Contact Bret Thorn at [email protected] 

Related:New on the Menu: Two ravioli and a caviar bun

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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