The tiered pricing model ranging from 15-30% follows DoorDash’s similar model introduced in April
Joanna Fantozzi
Uber Eats and Postmates introduced on Monday a new three-tiered commission pricing model for operators beginning at 15% for basic plans and going up to 30%. The new options mirrors the tiered pricing model introduced by DoorDash in April.
Moving forward, operators partnering with the third-party delivery apps Uber Eats and Postmates can choose one of three options:
Lite: 15% commission fees. Restaurants will appear in direct search results but pricing model does not come with ad spend or benefits from Uber Eats pass members. Restaurant will not appear on Uber’s homepage. Uber says this option is best for merchants looking to save the most on fees. The rest of the fees will be passed on to the customer.
Plus: 25% commission fees. Restaurants will appear in direct search results, will show up on Uber’s homepage and Uber Eats pass members will receive benefits from ordering from them. Extra ad spend not included. The rest of the fees will be passed on to the customer. Uber says this option is best suited for operators that want to balance cost optimization with marketing options.
Premium: 30% commission fees. Restaurants will appear in direct search results, show up on Uber’s homepage and Uber Eats pass members will receive benefits from ordering from them. Uber will match extra ad spend up to $100. Minimal delivery fee passed on to customers. Uber says this option is best suited for restaurants in digital growth mode.
"In late 2020, in response to feedback from Uber Eats restaurant partners, we began testing new ways to offer even more choice and control over the fees they pay and the services they use when working with us,” Sarfraz Maredia, vice president U.S. and Canada for Uber Delivery said in a statement. “Designed with input from thousands of restaurants across the U.S., we’re excited to make these new pricing options available nationally."
Until now, Uber Eats said that they’ve historically offered the same pricing package and services for all operators, including food safety, marketing, technology, and customer service capabilities. Introducing this new pricing structure offers more transparency and options for restaurant customers that want to save more on commission fees and get fewer services in return.
This pricing structure has been rolled out shortly after Uber Eats joined their third-party delivery competitors in suing New York City over its newly passed permanent 15% delivery fee caps.
Contact Joanna at [email protected]
Find her on Twitter: @JoannaFantozzi
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