Achieving the right aesthetic for your restaurant

Before customers even enter your restaurant, they begin forming opinions based on the way the exterior looks. As they enter, the décor, layout and other aspects of appearance also contribute to their opinion. A lot plays into how your customers perceive your restaurant, and fortunately there are ways you can stay on top of your restaurant’s appearance.

Maintaining a modern aesthetic that fits with your restaurant’s brand and caters to what your customers are expecting can help you make a good impression on your guests. Renovating a space can be costly and time consuming, but with new design innovations, you can transform a space quickly and cost-efficiently.

Daily cleaning and safety measures can help your guests feel comfortable and at home in your restaurant. Floors should be clean and well-maintained to prevent slips and trips. Additionally, establishments that look run down or dated may turn off diners, so ensuring your space has shining floors can help keep your restaurant fresh, modern and welcoming.

Lighting matters, too. A January 2018 survey by restaurant review publisher Zagat’s found that three quarters of those who browse food photos on social media have chosen a restaurant based on dinner shots, so newer restaurants have photo-friendly lighting.

For soup-to-nuts ideas on branding and décor ideas and products that won’t break your budget, visit 3M Brand You.