Le Pain Quotidien and Little Beet unite under new platform

Joanna Fantozzi

Le Pain Quotidien, Little Beet, and Little Beet Table — three emerging New York City concepts operated by Aurify Brands since 2020 — have now united under one umbrella platform: Convive Brands, led by former NPC International CEO Jon Weber.

Aurify — which currently has major investments in Fields Good Chicken, Melt Shop and a Five Guys franchisee — will remain on as an investor in Convive Brands, though the day-to-day operations will be transferred over to Weber’s team.

“This transition of the brands from Aurify to Jon and the team at Convive is consistent with our vision of identifying and scaling brands with potential to a certain stage and then having a talented team take them to the next level,” Andy Stern, co-CEO of Aurify Brands said in a statement. “We are confident that under Jon’s leadership and as part of the new Convive platform, the brands will achieve tremendous growth and success.”

Private investment firm Eldridge Industries, which helped facilitate the growth and acquisition of Little Beet and LPQ, was “instrumental” in the formation of the new operating platform. Convive Brands is focusing on scaling both brands nationally in new markets across the U.S. Currently, between all three brands, Convive concepts have 70 restaurants across eight states and Washington, D.C.

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“With the launch of Convive Brands, we are creating a new platform that will support meaningful growth, value creation and opportunity for our team members” Jon Weber said in a statement. “Le Pain Quotidien, Little Beet and Table by Little Beet are high quality brands, and we are excited to help them flourish.”

Before starting Convive Brands, Weber held multiple leadership positions in the restaurant franchising, supply chain and technology industries, including CEO and president of NPC International until 2021, when he joined Domino’s-owned technology company, Dragontail Systems, as non-executive board director.   

“I am incredibly proud of the dynamic leadership team that is forming at Convive and excited to build upon the opportunity that John and Andy created,” Weber said.

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