Coolgreens launches subscription service at the brand’s first virtual kitchen in Orlando

Joanna Fantozzi

Coolgreens — the 11-unit, fast-casual salad and wraps brand based out of Oklahoma City — just opened their first virtual kitchen in Orlando, Fla., the company announced at the end of January. Located in a communal kitchen in Central Orlando, the growing company’s first ghost kitchen is also their first location in Florida and will be partnering with all four of the major third-party delivery brands.

Coolgreens is also testing out a new subscription service model for the first time out of the virtual Orlando restaurant. For $40 per week, customers can choose four salads or four wraps per week to be delivered or shipped anywhere in Florida. Customers place their orders Sunday-Thursday and meals arrive the next day.

“We believe that our primary customer base will be people who want to consistently eat healthier,” franchisee Humza Idrees said in a statement. “By offering a subscription service, we are providing nourishing meals that help our guests maintain a healthful lifestyle. This option really reflects Coolgreens’ commitment to being ‘more than.’”

The company plans to expand the service to additional locations in the Southeast starting in late 2021, but no details were available on specific markets or when the subscription service might expand.

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The virtual kitchen itself is offering serving a simplified menu for delivery based on the offerings at Coolgreens’ brick and mortar restaurants. Offerings include chicken sandwiches, superfood bowls, wraps, and grain bowls, as well as meal kits. The subscription service allows customers to choose four salads from a choice of five (including California, kale-based, and Southwest-style options), or four wraps (including Cobb, Southwest, Harvest, and Chicken Caesar). The Weekender option comes with enough food to serve 6-8 people.

“With a virtual kitchen, guests can now taste the chef-inspired food Coolgreens offers and enjoy it in the comfort of their own homes,” Idrees said in a statement. “I can’t wait to see the response we get from the Orlando community.”

Coolgreens is currently working on a pilot program to launch additional virtual kitchens starting in late 2021.

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