In the newly created position, the public relations veteran will continue to report to CEO Steve Palmer
The Indigo Road Hospitality Group has promoted Katharine Ames to chief marketing officer, a new role for the multi-concept restaurant company.
Previously she was the company’s director of marketing, a position she had held since joining the group in 2021. In her new position she will continue to oversee programming and branding, public relations, partnerships, social media, and internal communications, Indigo Road said in a press release announcing her appointment.
Before joining Indigo Road she was a media relations specialist at Huff & Co. for two years, and before that spent eight years at Phase 3 Marketing & Communications, eventually becoming its vice president of public relations, according to her LinkedIn profile. While there, she represented several Indigo Road properties, according to her appointment announcement.
“The Indigo Road has been such an integral part of my professional career that this new role feels like a natural progression, and an incredibly exciting step for me personally,” Ames said in a statement. “Being a part of the company’s thoughtful growth, and a leader on a team that values authentic hospitality is incredibly rewarding.”
Although Indigo Road is based in Charleston, S.C., Ames will remain in Atlanta and will continue to report to the company’s founder and chief vision officer, Steve Palmer.
“Katharine has been a crucial part of the Indigo Road team since day one,” Palmer said in a statement. “Her deep knowledge and passion for our overall brand and her ability to communicate on a large scale have been essential to our continued success. I look forward to watching her continue to do amazing things in this new role.”
Palmer founded Indigo Road in 2009, and since then the company has expanded to 35 restaurants in 14 markets in the Southeast. It also operates six hotels.
Contact Bret Thorn at [email protected]
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