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On the Rise: Greg Baxtrom

Bret Thorn, Senior Food Editor

March 8, 2018

2 Min Read
On the Rise: Greg Baxtrom
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The sustainable sensation

Greg Baxtrom wanted to open a thoughtful little neighborhood restaurant in Brooklyn, N.Y., and instead created a sensation.

Olmsted — named after Frederick Law Olmsted, who designed nearby Prospect Park — was built with a living wall that grows herbs and vegetables, and a now-
famous garden that’s as closed a system as the restaurant can make, with chickens laying eggs and fish that help fertilize the garden.

“That’s always been for us,” said the chef, who has an impressive résumé, including stints at Alinea, Per Se, Blue Hill at Stone Barns and Lysverket, a New Nordic restaurant in Bergen, Norway. He was also the personal chef of comedian Jerry Seinfeld.

At the seasonal, ingredient-driven Olmsted in Brooklyn, N.Y., much of the produce comes from the backyard garden.

The garden is part of Baxtrom’s aspiration to run a restaurant that’s sustainable on par with pioneers Dan Barber and Alice Waters, he said, teaching his staff — and himself — what it takes to be a sustainable restaurant in Brooklyn.

“But we don’t want the concept to be that,” he said.

The restaurant should be a place that serves delicious and innovative food in a casual setting. While it is that, it’s also one of the hottest restaurants in New York City’s buzziest borough.

Baxtrom went out of his way not to introduce the trappings of fine dining that always made he and his friends uncomfortable — the condescending sommelier and the upsell of bottled water, for instance.

Olmsted, which opened in 2016, is Greg Baxtrom's first solo project.

But the food, even when served in a humble format, is of fine-dining quality. Take the crab rangoon.

“It’s crab [exquisite crab sourced from an excellent purveyor] with ricotta that we make [using milk from a farm upstate] and kale that we grow in the garden,” Baxtrom said. “It can’t be bad; it’s deep-fried and salty.”

The dish is served in a Chinese-style takeout carton with “Olmsted” stamped on it, but the sweet-and-sour sauce recipe, which Baxtrom learned at Per Se, takes two hours and some 30 ingredients to make.

“We flex creatively, we used the products that we wanted, we put them in a dish that maybe people wouldn’t expect, and it’s a hit,” he said. “Mission accomplished.”

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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