Joel Feldman appointed to CEO of Sugar Bowl Bakery

Joel Feldman has been named the new CEO of two-unit Sugar Bowl Bakery, the chain announced on Wednesday. Current CEO and chairman of the board Andrew Ly will remain on as chairman of the board.

"Since starting at Sugar Bowl Bakery five years ago, Feldman has proven to be a talented, well-liked, and extremely capable leader,” Ly said in a statement. “Despite the challenges of running a business during a pandemic, record inflation, and incredible supply chain challenges, Joel has adapted and thrived, leading the company to achieve tremendous growth and the opening of a new bakery in Atlanta.”

Feldman joined the company in 2018 after 10 years at ARYZTA, a global bakery company based in Zurich, Switzerland. Since joining Sugar Bowl Bakery, he has become president and COO.

"It has been one of the most rewarding experiences of my career to help lead this company and work alongside the entrepreneurial Ly family," said Feldman in a statement. "Ly and his family are a shining example of the American Dream and I'm honored to have the chance to take on this role. I look forward to ushering Sugar Bowl Bakery into a new era, while still placing our customers, fans, and employees at the forefront of all we do."

Ly and his four brothers founded Sugar Bowl Bakery in 1984 after immigrating from Vietnam. While primarily a retail brand, the company also operates bakeries in Hayward, Calif., and Tucker, Ga.