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Joel Feldman appointed to CEO of Sugar Bowl Bakery

Cofounder Andrew Ly will remain on as chairman of the board

Holly Petre, Assistant Digital Editor

January 11, 2023

1 Min Read
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Joel Feldman has been named the new CEO of two-unit Sugar Bowl Bakery, the chain announced on Wednesday. Current CEO and chairman of the board Andrew Ly will remain on as chairman of the board.

"Since starting at Sugar Bowl Bakery five years ago, Feldman has proven to be a talented, well-liked, and extremely capable leader,” Ly said in a statement. “Despite the challenges of running a business during a pandemic, record inflation, and incredible supply chain challenges, Joel has adapted and thrived, leading the company to achieve tremendous growth and the opening of a new bakery in Atlanta.”

Unknown.jpegFeldman joined the company in 2018 after 10 years at ARYZTA, a global bakery company based in Zurich, Switzerland. Since joining Sugar Bowl Bakery, he has become president and COO.

"It has been one of the most rewarding experiences of my career to help lead this company and work alongside the entrepreneurial Ly family," said Feldman in a statement. "Ly and his family are a shining example of the American Dream and I'm honored to have the chance to take on this role. I look forward to ushering Sugar Bowl Bakery into a new era, while still placing our customers, fans, and employees at the forefront of all we do."

Ly and his four brothers founded Sugar Bowl Bakery in 1984 after immigrating from Vietnam. While primarily a retail brand, the company also operates bakeries in Hayward, Calif., and Tucker, Ga.

About the Author

Holly Petre

Assistant Digital Editor

Holly Petre is a digital editor for Nation’s Restaurant News as well as the host of NRN’s podcast, Extra Serving, and producer for Informa Restaurant and Food Group’s other three podcasts, One On One by Food Management, Off the Shelf with SN and In the Kitchen with Bret Thorn. Holly holds a Bachelor of Fine Arts with a concentration in Sculpture, fibers and Material Studies and Ceramics from the School of the Art Institute of Chicago. A native New Yorker, Holly enjoys her place on staff as the resident pop-culture expert and millennial with a sassy attitude and great sense of style.

Holly Petre’s work on Nation’s Restaurant News and Restaurant Hospitality often covers marketing and trends, either aimed-at or examined-through the millennial mindset. Holly is responsible for introducing TikTok and Twitch to NRN and RH readers as well as explaining terms like “Karen” to staff and readers alike. She also spends her time on staff trying not to make every headline a pun.

Holly Petre hasn’t spoken at any events or on panels, but she is readily available with a killer shoe wardrobe and several witty quips.

 

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