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Yardbird launches competition showcasing various chicken sandwich interpretations

Yardbird’s eight locations have each launched their own interpretation of the chicken sandwich and the concept is inviting customers to vote for their favorite.

Alicia Kelso, Executive editor

July 5, 2023

7 Slides
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Yardbird, a 50 Eggs Hospitality Concept and James Beard Award semifinalist, is hosting a “Battle of the Bird” throughout July in which each of its eight locations is featuring their own interpretation of a fried chicken sandwich. The brand is inviting customers to vote for their favorite creation via Yardbirds’ Instagram account (@yardbirdrestaurants) in celebration of National Fried Chicken Day, July 6.

Each location’s offering is wildly different, reiterating a trend we’ve started to notice at Nation’s Restaurant News in which versatile, high-demand chicken sandwiches are iterating well beyond the 2019 Popeyes sandwich launch that ignited a bevy of copycats. Check out Yardbird’s interpretations in our gallery (not pictured, Yardbird Denver: Fried chicken Banh Mi with house pickles, bok choy slaw, duck fat mayo, chili crisp oil, 5-spice fries with kimchi ranch).

About the Author

Alicia Kelso

Executive editor, Nation's Restaurant News

Alicia Kelso is the executive editor of Nation's Restaurant News. She began covering the restaurant industry in 2010 for QSRweb.com, FastCasual.com and PizzaMarketplace.com. When her son was born, she left the industry to pursue a role in higher education, but swiftly returned after realizing how much she missed the space. In filling that void, Alicia added a contributor role at Restaurant Dive and a senior contributor role at Forbes.
Her work has appeared in publications around the world, including Forbes Asia, NPR, Bloomberg, The Seattle Times, Crain's Chicago, Good Morning America and Franchise Asia Magazine.
Alicia holds a degree in journalism from Bowling Green State University, where she competed on the women's swim team. In addition to cheering for the BGSU Falcons, Alicia is a rabid Michigan fan and will talk about college football with anyone willing to engage. She lives in Louisville, Kentucky, with her wife and son.

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