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Neat Burger has Leonardo DiCaprio’s nod of approval

Meet this up-and-coming London chain that’s entering the NYC market

Holly Petre, Assistant Digital Editor

August 2, 2022

Meet Neat Burger, the vegan burger concept backed by actor/environmentalist Leonardo DiCaprio, which has entered the New York City market with a brand-new pop-up. The company is launching its first brick-and-mortar in the Manhattan neighborhood Soho later this year, with two more locations planned. That’s on top of 10 to 15 virtual or ghost kitchens that will be in operation by the end of the year.

Globally, the company is hoping to reach 42 units by the end of the year (up from nine currently), 436 by the end of 2026 and 1,000 by 2030, primarily company-owned.

The company has launched a Series B fundraise primarily with U.S. investors following a $70 million funding round last year led by SoftBank’s Rajeev Misra. Strategic investors include DiCaprio and race car driver Lewis Hamilton, who both serve as ambassadors to raise brand awareness.

The core plant-based smashburger is priced at $11.99, with fries at $3.99 and a hot dog at $9.99. The hot dog is not yet available in the U.S., only available in the U.K.

Check out more from CEO Zack Bishti in the video above and vote on LinkedIn or Instagram for which concept you think is going to be the first national plant-based concept.

About the Author

Holly Petre

Holly Petre

Assistant Digital Editor

Holly Petre is a digital editor for Nation’s Restaurant News as well as the host of NRN’s podcast, Extra Serving, and producer for Informa Restaurant and Food Group’s other three podcasts, One On One by Food Management, Off the Shelf with SN and In the Kitchen with Bret Thorn. Holly holds a Bachelor of Fine Arts with a concentration in Sculpture, fibers and Material Studies and Ceramics from the School of the Art Institute of Chicago. A native New Yorker, Holly enjoys her place on staff as the resident pop-culture expert and millennial with a sassy attitude and great sense of style.

Holly Petre’s work on Nation’s Restaurant News and Restaurant Hospitality often covers marketing and trends, either aimed-at or examined-through the millennial mindset. Holly is responsible for introducing TikTok and Twitch to NRN and RH readers as well as explaining terms like “Karen” to staff and readers alike. She also spends her time on staff trying not to make every headline a pun.

Holly Petre hasn’t spoken at any events or on panels, but she is readily available with a killer shoe wardrobe and several witty quips.

See more from Holly Petre

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