Sponsored By

Roman-style fast-casual pizza creates new niche

This street-food variation is quick, convenient and artisanal

Lisa Jennings, Executive Editor

March 28, 2018

4 Min Read
Roman-style fast-casual pizza creates new niche
Triple Beam

A niche within the fast-casual pizza world is taking off: Roman-style pizza.

Known as pizza al taglio, it’s a concept common to the streets of Rome that has come to the U.S. Typically it’s counter service, with pre-cooked rectangular sheets of pizza cut with scissors to order and priced by weight.

Roman-style pizza typically involves a slow-fermented dough that’s hand stretched quite thin. The crust is generally described as airy and light, and toppings can vary from the traditional (sopressetta and mozzarella) to more contemporary variations, like hummus and pesto.

Some serve the pizza at room temperature and others give slices a quick warming in a pizza oven to serve.

Fundamentally, it’s an experiential concept where there’s a lot of interaction between the guest and server at the counter, said Randy Clement, co-owner of the new Triple Beam Pizza in Los Angeles, developed by Nancy Silverton of Pizzeria Mozza fame.

“Roman-style pizza has no pre-determined sizes. It’s cut with scissors and it’s sold by the ounce,” he said. “It gives people the ability to get as little or as much as they like.”

Here’s a look at five fast-casual Roman-style pizza concepts across the U.S.: 

Triple Beam Pizza

Silverton earlier this year opened Triple Beam in Los Angeles with Matt Molina, the former chef de cuisine at Pizzeria and Osteria Mozza, and Randy Clement, owner of Silverlake Wine.

At Triple Beam, guests indicate how much pizza they want, and a slice is cut with scissors and weighed. Prices range from about 80 cents to $1.10 per ounce, depending on the toppings.

Guests can determine whether they want the pizza at room temperature or warmed. Triple Beam uses an electric Polin deck oven, imported from Italy.

“When it gets crazy busy, the pizza keeps getting refilled and it doesn’t have time to cool,” said Clement.

Sandwiches are also on the menu and there is beer and wine. Guests can sit and eat on the patio or stand inside. There are no servers.

Down the road, Triple Beam is planning to add to-go and delivery options, Clement said. 

Bonci Pizzarium; photo by Arianna Giuntini

roman-style-fast-casual-pizza-bonci-pizzarium_1.gifBonci Pizzarium

In August 2017, Bonci Pizzarium arrived in Chicago, the first U.S. outlet for the Rome-based concept by Gabriele Bonci, who Vogue Italia magazine called the “Michelangelo of Pizza,” according to his press materials.

Chef Bonci opened the original pizzarium in Rome in 2003 with slices custom cut with scissors. In Chicago, the outlet offers up to 20 varieties daily, each with seasonal toppings, like potato, mozzarella and rosemary; or hummus, broccoli, olives and tomato pesto. Sandwiches, salads and rice balls stuffed with cheese and meats are also on the menu.

roman-style-fast-casual-pizza-pizza-motus_1.gif

Pizza Motus rendering

Pizza Motus

In Houston, the fast-casual Pizza Motus is scheduled for an early summer debut. Owner Will Gruy — a former motorcycle road racer who lived in Italy — described the style as light and airy in the center with a crisp bottom and a flavorful top, cut in rectangles. The restaurant will have a walk-up window and patio, and will also serve Italian ice and other sweets. 

roman-style-fast-casual-pizza-rione_1.gif

Pizza Rione

Rione Pizza

In Philadelphia, Rione Pizza debuted in May 2017. The name is from the Italian term that describes the districts, or neighborhoods of Rome.

Opened by Rome-born Francesco Crovetti, who trained at the Scuola Nazionale di Pizza in Rome and his wife Alison Crovetti, Rione offers pizza al taglio, along with other Roman-style snacks, like rice and potato croquettes, salads and tiramisu. It’s bring-your-own-beer or wine. 

Rock Pizza Scissors

In a town known for the ability to grab a slice, Rock Pizza Scissors made its debut last year on Times Square in New York City. Owner Gadi Peleg reportedly was inspired by seeing Anthony Bourdain visit Bonci’s Pizzarium in Rome on television, according to Eater NY. 

The tiny outlet operates out of a converted shipping container anchored by a stone pizza oven. The pizza is made from scratch daily with toppings like shakshuka or Tunisian tuna with harissa, olive, potato, fried egg and preserved lemon. Slices starting at about $7, and Rock Pizza Scissors delivers through Caviar.

Contact Lisa Jennings at [email protected] 

Follow her on Twitter: @livetodineout

About the Author

Lisa Jennings

Executive Editor, Nation's Restaurant News and Restaurant Hospitality

Lisa Jennings is executive editor of Nation’s Restaurant News and Restaurant Hospitality. She joined the NRN staff as West Coast editor in 2004 as a veteran journalist. Before joining NRN, she spent 11 years at The Commercial Appeal, the daily newspaper in Memphis, Tenn., most recently as editor of the Food and Health & Wellness sections. Prior experience includes staff reporting for the Washington Business Journal and United Press International.

Lisa’s areas of expertise include coverage of both large public restaurant chains and small independents, the regulatory and legal landscapes impacting the industry overall, as well as helping operators find solutions to run their business better.

Lisa Jennings’ experience:

Executive editor, NRN (March 2020 to present)

Executive editor, Restaurant Hospitality (January 2018 to present)

Senior editor, NRN (September 2004 to March 2020)

Reporter/editor, The Commercial Appeal (1990-2001)

Reporter, Washington Business Journal (1985-1987)

Contact Lisa Jennings at:

[email protected]

@livetodineout

https://www.linkedin.com/in/lisa-jennings-83202510/

 

Subscribe to Our Newsletters
Get the latest breaking news in the industry, analysis, research, recipes, consumer trends, the latest products and more.

You May Also Like