Sponsored By
Flavor of the Week

The latest 'Flavor of the Week' information and uses of new flavors that are trending in restaurants with data from Datassential

Flavor of the Week: Indian cuisine’s hearty butter chicken

Datassential

April 17, 2020

6 Slides
butter-chicken-flavor-of-the-week .png

Already have an account?

This Flavor of the Week is a hearty, comforting, creamy, savory dish that offers consumers a filling and fulfilling option.Ravsky/iStock/Getty Images Plus

Butter chicken is a quintessential dish found in Indian restaurants in the United States and other Western countries.

This Flavor of the Week is a hearty, comforting, creamy, savory dish that offers consumers a filling and fulfilling option. In its most basic preparation, butter chicken is comprised of spiced yogurt, chicken and a sauce made with butter, cream, onions, ginger, tomatoes and warming spices such as cumin, turmeric and cinnamon.

Marketing research firm Datassential reports that 60% of American consumers know about butter chicken and less than 40% of them have actually tried it. It has risen by nearly 40% on menus at U.S. restaurants in the last four years. Still considered a unique flavor in the States, butter chicken is popular among patrons of progressive fast-casual restaurants and casual-dining independents.

Find out more about this edition of Flavor of the Week by clicking through the slideshow which also includes menu ideas.

About the Author

Datassential

Datassential is a market research firm providing data, intelligence and market research to the foodservice industry. 

Twitter: @Datassential

LinkedIn: Datassential

YouTube: Datassential

Subscribe to Our Newsletters
Get the latest breaking news in the industry, analysis, research, recipes, consumer trends, the latest products and more.

You May Also Like