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Flavor of the Week

The latest 'Flavor of the Week' information and uses of new flavors that are trending in restaurants with data from Datassential

Singapore Noodles, a flavor combination in the Nyonya tradition

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Singapore noodles are typically made with rice noodles stir-fried and enveloped in a curry sauce, dotted with scrambled eggs and often meat, most commonly pork. This versatile dish is simple to make vegetarian by omitting the traditional protein or adding tofu.

It is popularly known as Singapore Mai Fun in New York City, but despite its name it is not a traditional Singaporean dish. However it does reflect the Nyonya or Peranakan traditions of the city-state and Malaysia, where immigrants from Southern China married local Malay people to create a distinctive culture with its own cuisine.

The dish is increasing in popularity with United States consumers as they flock to more Asian cuisine and global flavors.

Market research firm Datassential reports that Singapore Noodles are found on 1% of U.S. menus, up 16% over the past four years.

Click through the gallery to learn more about this Flavor of the Week and see how one restaurant is using Singapore Noodles on its menu.

About the Authors

Datassential

Datassential is a market research firm providing data, intelligence and market research to the foodservice industry. 

Twitter: @Datassential

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