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Virtual Dining Concepts rebrands, creates new concept with Robert Irvine

Company also adds a second new concept with Barstool Sports

Holly Petre, Assistant Digital Editor

June 8, 2022

1 Min Read
RestaurantHospitality logo in a gray background | RestaurantHospitality

Los Angeles-based Virtual Dining Concepts (VDC), the virtual dining company known for partnering with celebrities like Mariah Carey and MrBeast, has announced the creation of two new virtual restaurants, one with Barstool Sports and another with chef Robert Irvine.

Pardon My Cheesesteak, the brand from Barstool Sports’ Pardon My Take podcast, has a menu centered around cheesesteaks and loaded fries.

For the second brand, TV personality, chef and Restaurant Impossible host Robert Irvine collaborated with VDC to open Robert Irvine’s America Heroes, a sandwich restaurant that supports military veterans and active-duty personnel. 

VDC has also rebranded, unveiling a new logo and website.

“We are thrilled to unveil a refreshed look and feel for VDC,” said CEO Stephanie Sollers in a statement. “The goal of the rebrand was to focus on the importance of community in crafting the future of hospitality and pave the way for company growth. The brand was designed to create excitement, transcend our category, and speak to all stakeholders — operators, creators, foodies, and everyone in between — and share the value that we create together. We can’t wait for you to experience our new identity.”

The rebrand was completed in collaboration with Milkshake Studio.

“The new VDC brand reflects a commitment to our kitchen partners — our main mission is to give them a larger opportunity to thrive. In addition, connecting creators with their fans to share moments beyond the food is something we do better than anyone else. We're ready to continue to be a market leader, and this new brand is the first step,” said Alex Martineau, partner and creative lead at Milkshake Studio.

About the Author

Holly Petre

Assistant Digital Editor

Holly Petre is a digital editor for Nation’s Restaurant News as well as the host of NRN’s podcast, Extra Serving, and producer for Informa Restaurant and Food Group’s other three podcasts, One On One by Food Management, Off the Shelf with SN and In the Kitchen with Bret Thorn. Holly holds a Bachelor of Fine Arts with a concentration in Sculpture, fibers and Material Studies and Ceramics from the School of the Art Institute of Chicago. A native New Yorker, Holly enjoys her place on staff as the resident pop-culture expert and millennial with a sassy attitude and great sense of style.

Holly Petre’s work on Nation’s Restaurant News and Restaurant Hospitality often covers marketing and trends, either aimed-at or examined-through the millennial mindset. Holly is responsible for introducing TikTok and Twitch to NRN and RH readers as well as explaining terms like “Karen” to staff and readers alike. She also spends her time on staff trying not to make every headline a pun.

Holly Petre hasn’t spoken at any events or on panels, but she is readily available with a killer shoe wardrobe and several witty quips.

 

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