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Virtual Dining Concepts partners with TikTok for new brand based on viral food trends

Creators’ Kitchen As Seen On TikTok is a partnership between TikTok creators and the virtual brand development company

Holly Petre, Assistant Digital Editor

February 9, 2024

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Remember when baked feta pasta went viral on TikTok and everyone across the country was baking their feta and pasta at once? Well, now Virtual Dining Concepts is trying to capitalize on that virality with its new virtual restaurant, Creators’ Kitchen As Seen On TikTok.

The delivery-only brand partners with top food content creators on TikTok to bring their most popular and viral food dishes to life — and into viewers’ homes.

“Working with TikTok creators to develop and market the menu of this brand has been an exciting endeavor. Creators’ Kitchen As Seen On TikTok will be our first virtual brand with an ever-changing menu,” said Virtual Dining Concepts co-founder and president Robbie Earl in a statement. “We believe Creators’ Kitchen As Seen On TikTok has set a new standard. With creators steadily producing new recipes and content, Creators’ Kitchen As Seen On TikTok will always be relevant and inspiring.”

The menu is designed to change constantly. Click through the gallery to see which items made the first menu.

About the Author

Holly Petre

Assistant Digital Editor

Holly Petre is a digital editor for Nation’s Restaurant News as well as the host of NRN’s podcast, Extra Serving, and producer for Informa Restaurant and Food Group’s other three podcasts, One On One by Food Management, Off the Shelf with SN and In the Kitchen with Bret Thorn. Holly holds a Bachelor of Fine Arts with a concentration in Sculpture, fibers and Material Studies and Ceramics from the School of the Art Institute of Chicago. A native New Yorker, Holly enjoys her place on staff as the resident pop-culture expert and millennial with a sassy attitude and great sense of style.

Holly Petre’s work on Nation’s Restaurant News and Restaurant Hospitality often covers marketing and trends, either aimed-at or examined-through the millennial mindset. Holly is responsible for introducing TikTok and Twitch to NRN and RH readers as well as explaining terms like “Karen” to staff and readers alike. She also spends her time on staff trying not to make every headline a pun.

Holly Petre hasn’t spoken at any events or on panels, but she is readily available with a killer shoe wardrobe and several witty quips.

 

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