The wine with pizzaz: Prosecco Rosé

Although Prosecco Rosé is only on a small slice of menus so far, more than half (53%) of consumers know it, according to market research firm Datassential’s consumer preferences tool, and a quarter have tried it. And among those who have tried it, 62% of consumers say they like or love it, meaning it could continue to grow quickly to meet demand.

Prosecco Rosé is a new variety of wine that was only approved by the Italian government as an official category in 2020, and only arrived in the U.S. in 2021. Prosecco Rosé can vary widely in color, flavor and bubbliness, unlike standard Proseccos, but its pink color (coming from the addition of up to 15% Pinot Noir) has been engaging U.S. consumers since it arrived.

Datassential also reports that Prosecco Rosé is found on 1.2% of U.S. menus, up 186% over the past four years.

Click through the gallery to learn more about this Flavor of the Week and see how one brand is using Prosecco Rosé on its menu.