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Datassential

March 23, 2022

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The rise of plant-based chicken is yet another phase in the food industry-shifting plant-based movement, after plant-based beef burst onto menus and retail shelves several years ago.

“Plant-based” is, of course, a less politically charged way of saying vegan, or made without any animal products.

Actual chicken is already gentler on the environment than beef, and the nutritional benefits of plant-based protein compared to meat are often unclear, so the upside of animal-free chicken is less obvious except that no chickens are harmed in its production.

Nonetheless, plant-based chicken has gained considerable traction, and the marketplace is becoming increasingly crowded with new products that are being launched this year. Although currently found on 1.3% of menus in the United States, that has grown by 62% over the past four years, according to market research firm Datassential.

That firm also reports that 57% of the U.S. population knows about it and 26% have tried it.

Click through the gallery to learn more about this Flavor of the Week and see how one restaurant is using it on the menu.

About the Author

Datassential

Datassential is a market research firm providing data, intelligence and market research to the foodservice industry. 

Twitter: @Datassential

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