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José Andrés strives for methodical inspiration

Bret Thorn, Senior Food Editor

May 1, 2017

5 Min Read
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ThinkFoodGroup

José Andrés is on a seafood kick.

The chef–restaurateur’s ThinkFoodGroup recently opened two seafood restaurants in quick succession: Bazaar Mar, in Miami, and Fish by José Andrés at the MGM National Harbor, in Oxon Hill, Md. 

“Bazaar Mar is more eclectic, if anything more Spanish, creative,” Andrés said.

The MGM location, on the other hand, specifically reflects the water around it. 

“It’s on the doorsteps of the gateway to the Chesapeake Bay,” Andrés said. “So it’s obviously a thing that’s more of an Americana fish restaurant.”

Andrés and his development team of a dozen or so chefs will likely be busy over the next three years, since they recently announced a partnership with Compass Group USA to develop eateries in museums and stadiums. ThinkFoodGroup is also expanding its fast-casual, vegetable-forward concept Beefsteak, named after the tomato. 

“I have 10, 12 guys in the kitchen developing dishes for concepts to pen in the next coming year or two,” said Andrés, who currently has 27 restaurants. “We are very systematic. We have lists of dishes; we have lists of ideas; we have lists of techniques. We put them on the wall and try to be on time in learning them, developing them, moving them forward adapting them.”

Still, there’s always room for serendipity. 

“Sometimes, maybe we see something we were not thinking of,” he said, adding that inspiration can come from anywhere.

“[It] can be a photo, can be a whisper, can be an idea, can be a trip,” he said. “Sometimes we look in [each others’] eyes in a conference and we put it on a list as something we need to do.”

Andrés has a long history of innovation. A friend of the avant-garde Catalonian chefs Ferran and Albert Adrià, he was an early adopter of the molecular gastronomy that the brothers developed at elBulli, their restaurant and laboratory in Roses, Spain.

Andrés drew inspiration from those techniques as early as the turn of this century, when at Jaleo, his tapas bar in Washington, D.C., he would freeze ginger-infused coconut milk into bite-sized pieces and wrap them in unflavored gelatin made from agar agar. When brought to room temperature, the dumplings burst in the mouth.

Later, at Minibar, he puréed potatoes mixed with olive oil, cream and butter, and squirted them out of a nitrous oxide canister to create an airy potato foam that he would top with thin slices of beef.

Minibar is now a full-blown restaurant, but at the time was a six-seat counter on the second floor of his Mexican restaurant, Café Atlantico, in Washington, D.C.

Andrés pointed out that such techniques were criticized as being unnatural. 

“Nobody ever criticized Starbucks for using it [a nitrous oxide canister] to make whipped cream,” he said. “What is the problem with lightness? Instead of having to beat mousses with a stupid whisk all day, you have a machine that does the whisking for you 10 times better — healthier, safer, quicker, lighter, sometimes without the use of so much gelatin. Are you kidding me?”

Each of Andrés’ Bazaar restaurants has a different menu, all in festive settings reflecting multicultural cuisines. At his first, in Los Angeles, Andrés served his version of a Philly cheesesteak.

“It is very popular in LA,” he said.

But the dish was actually born at Minibar, as a way to use leftover pita from another D.C. concept, Zaytinya, which served Eastern Mediterranean cuisine.

Andrés would take leftover “pillows” of pita, “and start filling them up with a very good chef-made Cheez Whiz, but warm, and a good onion purée. … Then we’d put Kobe beef on top, seared on the outside but raw on the inside. Very thinly sliced. Two, three bites.” 

Inspired by the success of the dish, he created a miniature version of bagels and lox at Bazaar Mar.

“Cream cheese, bagel and lox, but in one bite is all the flavor of the cheese and the beautiful, smoky, but creamy and fatty texture of the salmon,” he said.

At Bazaar Meat, in Las Vegas, he serves a tiny pastrami sandwich with mustard and pickles.

“My version is very light,” he said. “One bite explodes in your mouth.”

But what about that chef-made Cheez Whiz?

“Well, first you buy Cheez Whiz, and you understand what Cheez Whiz is,” he said. “And then you understand that Cheez Whiz can be so much more.”

After that, the process is simple: Start with “really a good, American cheddar type, and you can go the heavy cream route or the water route [melting the cheese with one or the other, or a combination], but in the end you make a very light cheese,” he said.

Aerate the melted cheese in a nitrous oxide canister, keep it in a warm water bath, and squirt it into a miniature roll with onion purée and beef.

At Bazaar Mar, Andrés draws inspiration from Spain for dishes such as Rossejat, a Catalonian dish of thin pasta cooked in a rich seafood stock. 

“While it’s super-traditional, things are [only] traditional if you know they’re traditional,” he said. “We forget that when you see something for the first time, for you [it] can be super avant-garde.”

Andrés bucks tradition by serving it with live sea urchin on top. 

“It brings a little complexity and is unique,” he said.

Although Fish by José Andrés is more traditional, he has set aside a six-seat “fry bar.”

“I only wanted it for me to play,” he said. “It honors, obviously, the tempura bars in Japan, but in the end I didn’t do it thinking so much that, but more of what the great frying places of Spain could become, and with the love of frying in America, too, I was like, let me do a frying place where I can fry piece by piece.”

The restaurant serves delicate batter-fried oysters, as well as fried lobster.

“That’s something I’ve been doing for many years in my home during the summer,” Andrés said.

The lobster is dusted in flour and can be fried whole or in pieces, although the menu currently only offers it whole.

“It’s a great way to keep the juices in and get it crispy on the outside,” he said.

Contact Bret Thorn at [email protected]

Follow him on Twitter: @foodwriterdiary

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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